Branding for Homegirls Utah
“I engaged Emma from a referral from another web designer who retired and can I just say, WOW!!!!! This gal has mad skills! Not only did she create my new branding, but she nailed the design and functionality of my new real estate website to a degree that exceeded all of my expectations! The process was fun, seamless and quick. You can check out her talent at www.homegirlsutah.com. Could not recommend her more.”
I started working with Sandy a couple of months ago, and we’ve had so much fun putting together her branding and her new website. Homegirls Utah is a newly launched real estate company based around Salt Lake City and the surrounding areas, on a “mission to be your Utah real estate bestie!”
The brand has a colour palette of soft, neutral cream and beige tones for a warm, trustworthy feel, with pops of slate blue and tan. The textured backgrounds add “grit” (one of Sandy’s initial key words) and movement on the website. We settled on a key motif pretty early on, along with the tagline “Unlocking Dreams, One by One” - my favourite element of this brand is the initials HG intertwined in to the key shape. I also created a few dividers in a similar style to the key, to use on the website, blog graphics and other documents.
You can view the website in full here, it’s absolutely full of content, blog posts and resources - Sandy did such a great job on all of the copy!
Are you looking for a new brand identity of website for your business?
